Gold jewellery is more than just an accessory—it’s a symbol of elegance, heritage, and value. When it comes to branded gold jewellery, customers expect not only beauty and craftsmanship but also authenticity. Unfortunately, the market is flooded with counterfeit pieces that can easily fool even the keenest eye. If you’re investing in gold jewellery, here’s how to ensure your piece is truly original.

1. Check for a Hallmark or Stamp

One of the most reliable ways to identify genuine gold is by looking for a hallmark—a small engraved stamp that verifies the purity of the metal. Reputable brands will always stamp their jewellery with important details such as:

• Karats (e.g., 18K, 22K, 24K)

• Brand or manufacturer’s mark

• Assay or certifying authority mark (in some countries)

These marks are usually found in discreet areas of the piece, such as the inside of a ring band or the clasp of a necklace.

2. Ask for a Certificate of Authenticity

Trusted brands provide a certificate of authenticity with every gold jewellery purchase. This document outlines the gold’s purity, weight, gemstone details (if any), and brand verification. If the seller hesitates to provide a certificate, that’s a major red flag.

3. Inspect the Branding and Craftsmanship

Counterfeiters may mimic a brand’s logo, but rarely can they replicate the precision of high-end craftsmanship. Watch out for:

• Poor finishing, uneven edges, or rough spots

• Misspellings in the brand name or logo

• Inconsistent fonts or logo placement

Authentic branded jewellery reflects quality in every detail—from polishing to design symmetry.

4. Verify the Seller’s Reputation

Only purchase from authorized brand retailers or trusted jewellers. You can:

• Check the brand’s official website for a list of authorized dealers.

• Read reviews and ratings from other customers.

• Avoid online deals that sound too good to be true.

Remember: reputable brands don’t heavily discount their gold jewellery.

5. Use a Magnet Test

Gold is a non-magnetic metal. If your jewellery is attracted to a magnet, it may contain other metals or be gold-plated rather than solid gold. While this test is not definitive on its own, it can help you spot obvious fakes.

6. Weigh and Compare

Gold is dense and heavy. Counterfeit pieces made with lighter metals like brass or alloy will feel noticeably different in weight. If you have access to a digital scale, compare the weight of your piece with a similar authentic item.

7. Seek Professional Verification

When in doubt, take the piece to a certified jeweller or gold expert. They can perform advanced tests, including acid testing, electronic testing, and XRF analysis, to confirm authenticity.

An Investment

Buying branded gold jewellery is an investment—financially and emotionally. Whether you’re purchasing a timeless piece for yourself or gifting it to a loved one, taking the extra steps to verify its authenticity ensures you get what you pay for. When in doubt, always trust established brands and certified retailers. After all, true beauty comes with peace of mind.